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Why Your Best People Will Also Be Your Most Difficult...and What You Can Do about It.
Katherine Graham Leviss
About XB Coaching

About the Company

XB Coaching, Inc. was founded in 2000 by Kathi Graham-Leviss as a coaching services provider to corporate executives who want to integrate change into their company. Companies continually need to reinvent themselves to remain competitive. By optimizing communication skills among individuals and teams, XB Coaching builds and structures better departments and enables companies to transition into new ventures. XB Coaching helps companies attain a higher level of achievement by boosting the individual performance of its employees.

XB Coaching delivers individual and executive coaching, screening and hiring tools and ongoing customized training programs and workshops. By partnering with a company to define, prioritize and achieve goals, XB Coaching teaches solid leadership development and team building. XB Coaching develops corporate action plans and provides the tools necessary to make them work.


Coaching and Training Staff

About the President
Kathi Graham-Leviss, President, XB Coaching, Inc.

For over twenty years, Katherine Graham-Leviss, president of XB Coaching, has been helping companies manage and develop their talent to improve results and grow their businesses. Through testing, training, and business coaching, Katherine has helped thousands of chief executives, front-line managers, and sales groups develop employees into organizationally minded problem solvers, create highly productive work teams, integrate cross-cultural workforces, start new departments, and more.

Her fast climb up several corporate ladders as Account Executive, Sales Manager, Co-Owner, and Managing Director now President, has given her a depth and breadth of business experience to share. Her client list spans 38 states and broad range of industries including, but by no means limited to:

  • Broadcast
  • Pharmaceutical
  • Retail
  • Financial Services
  • Telecommunications
  • Education
  • Health Care
  • Upscale Home Construction
  • Sports
  • Gas and Energy
  • Hospitality

As a speaker, Katherine knows the number one concern of leaders today is retaining their high performers. She has culled the most entertaining, interesting, and dramatic examples from her client experience to illustrate three key strategies for managing high performers for greater retention, ease of management, and bottom line organizational results. Her dynamic delivery, sage advice, and call-to-action learning model draws consistently top ratings from meeting planners and clients.

She is a widely published author, with her new book, High-Maintenance Employees: Why Your Best People Will Also Be Your Most Difficult…and What You Can Do about It (Source Books), her own quarterly e-zine, and articles on sites across the World Wide Web.

Katherine is a Certified Executive Coach through Corporate Coach University. She is certified as a behavioral analyst, values analyst, and attribute index analyst. Her rigorous training for these certification programs qualifies Katherine as an expert in understanding personal behaviors and values that provide the basis for her understanding of different behavioral attributes and methodologies for dealing with these attributes in the workplace. Katherine received her BA in Communications from Boston University. She is a member of the International Coaching Federation and The American Society of Training and Development.

She founded XB Coaching on the principle that, with the right kind of training, companies can achieve the goals they set. Simply put… Katherine’s clients get results.

For detailed information or a free consultation contact Kathi at
401-682-2859 or email support@xbcoaching.com.


Annie Powell - Vice President of Sales

Annie Powell comes to XB after many years of using our tools.

She brings to us an enthusiastic entrepreneurial spirit, having been self employed for five years as a specialty produce wholesaler in Boston. She represented local farmers providing product to the very best restaurants, hotels and caterers in Boston, Providence and Martha’s Vineyard. While in business she received local accolades from local print publications Boston Magazine, Stuff at Night and the Boston Globe. She is a past member of the James Beard House in New York as well as Share Our Strength, The Chef’s Collaborative and Project Bread in Boston.

She left the produce business to go back to her original career aspiration, to work in radio. Annie was hired as an account manager and excelled very quickly to management, calling Greater Media Boston her home for the last eight years. She “grew up” in the radio business utilizing XB’s Tools and Training, making it a natural next step for her to join us.

Over the years, she managed a staff of 10 Account Managers, developing each as an individual, focusing on their strengths, therefore building a team of complimentary players. She had the best retention rate in Boston with her team, a reflection on both Greater Media Boston and Annie’s skill to maintain and grow her people.

Annie brought some critical partnerships to Greater Media Boston, enhancing the overall growth for the company. She has a wide eye for connecting people and businesses, and is always seeking the mutual wins.

She has a BA in Foreign Language with a Concentration in Spanish, and a Minor in Philosophy from Saint Michael’s College in Winooski, Vermont. Currently she volunteers at Boston Medical Center with The Friends of Women’s Health, hosting a cancer survivor luncheon each spring.


Rick Crawshaw - Sr. Director of Client Services -
Executive Coach

Helping develop excellent leaders is Rick Crawshaw's passion. As a seasoned business executive with over thirty years of business leadership, Rick believes people can accomplish amazing things in the right atmosphere and surrounded by the right support structure.

Rick’s greatest joy has been, and continues to be, helping other people to reach their dreams---both personally and professionally. He is recognized for his ability to be a coach-leader and to teach others the critical skills necessary to be great leaders.

Rick has held management positions in sales, marketing, development, and manufacturing and has been the general manager of a large fast-growing business within a major corporation. He has also been responsible for creating multiple start-up businesses within corporations. Rick has a BS in Chemical Engineering and an MBA in Marketing Management. He attended the Executive Development Program at the Wharton School and is a graduate of Coach U’s Coaches Training Program.


MaryEllen Towle, M.Ed. - Executive Coach, Behavioral Analyst, Trainer, Consultant

From her days as a rookie radio account executive over 20 years ago through today, MaryEllen Towle has ranked consistently among the advertising industry’s most tenacious achievers. Her positions include that of Local Sales Manager, National Sales Manager and, for the last sixteen years, General Sales Manager at WXKS-108 FM, Boston. Moving rapidly and successfully through markets as diverse as Boston, Miami, Houston, and Seattle; MaryEllen has consistently displayed her broad abilities both as a manager and as a leader.

MaryEllen holds a Masters of Education as well as numerous accreditations including: Certified Behavioral Analyst, Certified PIAV Analyst, Franklin Covey Principle Centered Leadership graduate, the Gallup Organization’s Great Manager & Strength Finder Program, Clear Channel University Management Program graduate, Member of the College of Executive Coaching, Creative Resources Master Facilitator and more.

Her thirst for success and her thorough knowledge of behavioral, management and sales strategies makes her a unique and treasured addition to the XB Coaching Team.



Cindy Fox,Certified Professional Behavioral Analyst/Values Analyst, Certified Attribute Index Analyst, Certified Executive Coach

Cindy is passionate about people and the process of helping them develop and grow. She is a Certified Professional Behavioral Analyst/Values Analyst, a Certified Attribute Index Analyst, and a Registered Corporate Coach through the Worldwide Association of Business Coaches.

Cindy brings 20 years of experience as a healthcare provider and educator. Her transition from healthcare to coaching was a natural one. With the same enthusiasm and talent for moving people to an improved state of health, she brings a unique perspective to her role in the development and growth of people in business. Her ability to connect with people and employ intuitive listening is one of her greatest strengths.

She is committed to the premise that the ability to connect and communicate with others begins with understanding oneself. Through powerful self-assessment and coaching, she guides individuals and teams in the process to become more effective and reach higher levels of performance.

As a Professional Behavior/Values Analyst, Cindy guides individuals in understanding their own behavioral style and teaches them how to recognize and adapt to the styles of others. Some of the benefits of learning this process can be seen in the overall enhancement in communication of a team, improvement in the effectiveness of the employee/client relationship, and increased appreciation for the differences of others and their value to the team. As an Attribute Index Analyst, she helps individuals in an organization expand their understanding of their own strengths and potential as she coaches them in areas of development to achieve higher levels of performance.

Jobs and specific talents of the people who fill them are the unique building blocks of a company’s success. Using innovative and accurate assessments, Cindy guides organizations through the process of benchmarking a job in order to secure the talent necessary for long-term success.

Cindy received her degree in Science and Dental Hygiene from the University of Bridgeport. She is a graduate of the Registered Corporate Coach Program through the WABC. She is a member of the Worldwide Association of Business Coaches and a member of the American Society of Training and Development.


Gayla Doucet - Executive Coach, Behavioral Analyst, Trainer, Consultant

Whether working for an international firm or shaping the direction of her own successful companies, Gayla Doucet is always a catalyst for positive change. As a Systems Engineer and Manager with IBM Canada, Ltd., Gayla proved herself quickly in a major software implementation project and received an IBM Americas/FarEast Award for Excellence.

Multifaceted in her experience and talents, Gayla moves fluidly between the roles of manager, consultant, coach, speaker, writer, trainer, product development manager and others. Previously working with prominent clients including the University of Victoria, Simon Fraser University, Adecco International and GP Technologies, she has founded or co-founded three businesses of her own.

A perfect fit with XB Coaching, Gayla is a qualified Myers-Briggs Type Indicator trainer and a strong advocate of human performance diagnostics. Focused on helping others leverage the right talent to contribute to their achievements, Gayla understands that in all cases the common denominator of success is talented people.


Donna Moore, PMP - Executive Coach, Behavioral Analyst, Trainer, Consultant

For the past 20 years, Donna Moore has served numerous Fortune 500 companies successfully in the role of Project Manager, Program Director, and Business Unit Owner. Through her vast knowledge and experience, Donna has achieved recognition as being the project leader of various teams who have fruitfully brought new medical innovations to market, acquired large fixed assets from other companies, negotiated multi-million dollar commercial real estate deals requiring regulatory approval, and spearheaded a $200+ million dollar environmental remediation program resulting in the rehabilitation and redevelopment of properties in Georgia and Florida.

With her Project Management Professional (PMP) certification, Donna couples her strong business knowledge base and exceptional work practices with 20-years experience in the fields of strategic business management, business process improvement, acquisitions, product/service launches, and project portfolio management.

Donna has a love for challenges and enjoys bringing order and a disciplined approach to projects. She gets her greatest satisfaction from innovation, strategic thinking, planning & implementation, and working with teams in a leadership role. Her favorite clients are those who are striving to gain market position by being smarter, better, and faster.

Donna has been honored by the International Association of Business Communicators, by the American Marketing Association with a 2003 Silver AMY award, with a Platt’s award for “Best Utility Webstore” in 2003, with the Environmental Leadership award in 2002 from the Georgia Chamber of Commerce, and an award for partnership in protecting human health & the environment in 2002 from EPA Region 4. She holds her MBA from Mercer University.


Karen Kirchner - Executive Coach, Behavioral Analyst, Trainer, Consultant

Specializing in the areas of leadership development and emotional intelligence, Karen has had significant success in helping organizations develop and retain internal talent. Karen has more than 15 years experience as an internal and external consultant to organizations ranging from large multinational institutions to entrepreneurial start-ups. Her background includes directing Human Resources for Reader’s Digest, Citicorp and The Boston Stock Exchange.

Karen holds a Master’s degree in Human Resources Management from the New School for Social Research and a Bachelor’s degree in Education from Boston College. She has also completed post-graduate coursework in assessment and executive coaching at New York University. She is an adjunct professor at Fairfield University’s Graduate School of Business. Karen is qualified in the DISC, Myers-Briggs Type Indicator and Hogan Assessments as well as the Clark Wilson and Conflict Dynamics 360-degree instruments.

Karen uses her flexible, results-oriented approach to bring the goals of organizations within reach. Through effectively analyzing profiles and assessments, translating the data and crafting plans-of-action that bring positive change, Karen adds her intuitive approach to the XB Coaching team in order to greatly benefit our clients.


Wendi Caplan-Carroll - Director, Business Development and Marketing / Executive Coach / Behavior Analyst /
Sales Trainer

Wendi Caplan-Carroll is a Professional Executive Coach with over 25 years successful experience in Marketing, Business Development and Event Marketing working for major media companies including CBS Radio, Infinity Broadcasting, and Emmis Broadcasting. Wendi's enthusiasm, creative problem solving, and take charge leadership style have enabled her to help generate millions of advertising dollars for the companies she has worked for.

She is a graduate of the Core Essentials program of Coach U and holds a Coach U's Advance Corporate Coaching degree. She is a Certified Professional Behavior / Values Analyst. Wendi is also a Master Creative Facilitator and has led sessions for major companies /
organizations such as Madison Square Garden, Ford Motor Company, IFC (Independent Film Channel) and Aetna Health Care. Wendi's passion is developing people, ideas and business. Wendi was awarded three Billboard Magazine Marketing Director of the Year awards ('92-'94). Additionally, she received the designation of 2005 Manhattan Chamber of Commerce Board Member of the Year. Wendi holds a BA in Communications from Temple University. She has been a guest instructor at NYU School of Continuing Education's Marketing/Sales program.

Contact XB Coaching today for detailed information on services or a free consultation.

XB Coaching, Inc.
3047 East Main Road
Portsmouth, RI 02871
phone: 401-682-2859
fax: 401-682-1902
email: support@xbcoaching.com


Our Mission Is…

To help people master the art of their own lives
and achieve self-realization.

To help organizational leaders take their business and personal
lives to the next level.

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